Is ad spend included in the management fee?

No. The management fee covers our strategy, copywriting, account setup, negative keyword pruning, and continuous optimization. You pay your advertising budget directly to Google via your credit card or billing account.

How much should our business spend on Google Ads per month?

For most Indian businesses and startups, we recommend starting with an ad budget of ₹25,000 to ₹50,000 per month. This provides sufficient click volume and conversion data to optimize bids and demonstrate clear ROI before scaling.

How quickly can our Google Ads campaign go live?

Once we complete the onboarding discovery and tracking setup, your campaign can be reviewed, approved, and launched within 24 to 48 hours.

What is negative keyword management and why is it crucial?

Negative keywords prevent your ads from appearing for search queries that contain terms like "free", "jobs", "salary", "pdf", or unrelated industries. Without aggressive negative keyword management, 30% to 50% of your ad spend is wasted on accidental, non-buying clicks.

Who owns the Google Ads account?

You retain 100% full ownership of your Google Ads account. We access it as a certified manager via your Google Ads CID number, ensuring all campaign history and audience lists remain your asset forever.

How do we know if our ads are generating genuine inquiries?

We implement Google Tag Manager conversion events that track when a user submits a contact form, clicks the phone call button, or starts a WhatsApp chat, giving you clear metrics on your exact Cost-Per-Lead.

Can you improve our existing Google Ads campaign that isn’t performing well?

Yes. We offer complete Google Ads account audits to identify wasted spend, poor quality scores, broken landing page links, and missing negative keywords, followed by a restructured recovery strategy.

What is a Performance Max (PMax) campaign?

Performance Max is Google’s AI-powered campaign type that serves ads across all Google inventory—Search, YouTube, Display, Discover, Gmail, and Google Maps—from a single campaign to find the highest-converting prospects.

HIGH-INTENT PAID SEARCH & CONVERSION ADVERTISING

Google Ads & PPC Management

Generate qualified inbound inquiries and maximize ROAS with certified Google Ads management—featuring high-intent search campaigns, negative keyword hygiene, and conversion rate optimization.

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4x - 8xAverage ROAS

< 24 HrsCampaign Launch

Google CertifiedPartner Specialists

DIGITAL SOLUTIONS

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SAMPLE DELIVERABLE

Google Ads Campaign Structure Blueprint

Single-Theme ad groups, negative keyword lists & bidding models

Standard architecture deliverable format provided with full source code.

01 High-Intent Search Appear instantly at the exact moment prospects search for your services.

02 Negative Keyword Hygiene Eliminate wasted spend on irrelevant queries and accidental clicks.

03 Performance Max (PMax) Leverage Google AI across Search, YouTube, Gmail, Maps, and Display.

04 Full Conversion Tracking Every call, WhatsApp message, and form fill tracked with GA4 and GTM.

COMPREHENSIVE OVERVIEW

Google Ads & PPC Built for Measurable ROI.

Search, Performance Max and remarketing managed with tight structure, negative keyword hygiene and conversion tracking — so spend goes to buyers, not waste.

CorporateMart manages Google Ads for Indian businesses and startups: account architecture, RSA copy, extensions, GTM/GA4 conversion events, weekly search-term scrubbing and bid strategy upgrades toward Target CPA / ROAS. You keep full ownership of the Google Ads account; we access it as a manager.

Ad spend is paid directly to Google. Our fee covers strategy, setup, optimisation and reporting — not media budget.

CORE CAPABILITIES

What We Manage for You.

From keywords to conversion tracking and ongoing optimisation.

Search Campaigns

Tight ad groups, high-intent keywords and RSA copy aimed at qualified clicks.

Performance Max (PMax)

AI-driven reach across Search, YouTube, Display, Discover, Gmail and Maps.

Negative Keyword Hygiene

Block “free”, “jobs”, “pdf” and other non-buyer queries that burn budget.

Conversion Tracking

GTM events for forms, calls and WhatsApp so Cost-Per-Lead is real, not vanity metrics.

Remarketing

Display and audience lists to re-engage site visitors who did not convert.

Bid Strategy

From controlled learning to Target CPA / ROAS as conversion data accumulates.

Reporting

Clear reports and optional Looker Studio dashboards for spend, CPL and ROAS.

Account Ownership

You own the Google Ads account and history; we never hold it hostage.

CAMPAIGN TYPES & TOOLS

Channels and Measurement Stack.

Area	What we use	Purpose
Search	Google Search + RSA + extensions	High-intent query capture
Omnichannel	Performance Max	Cross-inventory conversion finding
Remarketing	Display / audience lists	Re-engage warm visitors
Tracking	GTM + GA4 + Ads conversions	Form, call, WhatsApp CPL
Hygiene	Search terms + negatives	Cut wasted spend
Reporting	Ads UI + Looker Studio	Transparent performance

WHAT YOU RECEIVE

Complete Deliverables Checklist.

1. Keyword & Competitor Matrix

Research of terms, intent and competitor messaging for your market.

2. Campaign Setup

Search, Performance Max and/or Display structured cleanly in your account.

3. Ad Copy & Extensions

RSA assets and extensions written for CTR and relevance.

4. Negative Keyword List

Master negatives deployed and maintained from search-term reviews.

5. Conversion Tracking

GTM + GA4 events for forms, calls and chat where applicable.

6. Weekly Optimisation

Bids, search-term scrubbing and underperformer cuts.

7. Performance Dashboard

Reports and optional live Looker Studio view.

8. Review Cadence

Bi-weekly or monthly strategy calls with your account manager.

5-STAGE ROADMAP

Our PPC Execution Process.

1. Discovery & Economics

Align on LTV, target CPA and competitor landscape before spend starts.

2. Architecture & Setup

Campaign structure, ad groups, negatives and high-CTR copy with extensions.

3. Tracking & Landing QA

Verify conversion tags fire on form, call and WhatsApp actions.

4. Launch & Calibration

Controlled launch to gather conversion data before aggressive smart bidding.

5. Scale & ROAS

Move toward Target CPA/ROAS, scale winners and cut waste continuously.

THE COMPETITIVE ADVANTAGE

CorporateMart vs. Alternatives.

Criteria	CorporateMart	Freelance	Large Agencies
Account ownership	✓ You own the Ads account	△ Often unclear	△ Sometimes agency-held
Negative hygiene	✓ Ongoing search-term work	✗ Often neglected	△ Variable
Conversion tracking	✓ Forms, calls, WhatsApp	△ Basic clicks only	✓ Usually available
Business context	✓ Legal/ops-aware partner	✗ Media-only focus	△ Layered account teams
Transparency	✓ Clear fees vs ad spend	△ Opaque markups	△ Complex retainers

WHY CHOOSE US

Why Corporate Mart for PPC?

ROI Discipline

We optimise for leads and cost efficiency — not vanity impressions.

Full Account Ownership

Your Google Ads CID stays yours; we manage as partners, not landlords.

Waste Control

Aggressive negatives and search-term reviews protect every rupee of budget.

End-to-End Partner

From landing pages and tracking to ongoing ads — one accountable team.

FAQ

Frequently Asked Questions

No. Management covers strategy, setup, negatives and optimisation. You pay ad budget directly to Google.

Many Indian startups start around ₹25,000–₹50,000/month in media to gather conversion data before scaling.

After discovery and tracking setup, campaigns can typically launch within 24–48 hours of approval.

Negatives stop ads on queries like “free”, “jobs” or “pdf”. Without them, a large share of spend can go to non-buyers.

You do. We access via manager link on your CID so history and audiences remain your assets.

GTM conversion events track form submits, call clicks and WhatsApp starts for true Cost-Per-Lead.

Yes. We audit wasted spend, Quality Score issues, broken tracking and missing negatives, then restructure.

PMax is Google’s AI campaign type that serves across Search, YouTube, Display, Discover, Gmail and Maps from one setup.